Banyan Tree Case Essay Example for Free

Banyan corner Case analyzeBanyan Tree is founded in 1992 by Ho Kwon Ping.The first Banyan Tree opened in 1994 in Phuket Island.The resorts were designed to blend into the natural environment. Corporate StrategiesK. P. Ho thinks that company should consider the physical and adult male environment when making business decisionsBusiness StrategiesGoals one of the top two or three supreme players in a world(prenominal) space which is very niche but nevertheless very global K. P. Ho said. Scope Banyan Tree provides a luxury retreat for guests. The Banyan Tree nates market is narrow and affluent. Competitive Advantage Banyan Tree goes into locations that are not heavily unquestionable and work sustainable resorts. Logic Banyan Tree intends to expand locate in diverse locations speciality Focus through a differentiationEnvironmental AnalysisSociocultural FactorsTerrorist attacks September 11,2001 and the Bali bombingsThe SARS outbreak of 2003Economic and Natural FactorsTh e Asian Financial Crisi of 1997The Indian Ocean Tsunami of 2004Porters Five Forces presentCustomer Buying PowerTends to be moderateCustomers are few in number advanced buying powerFew readily avaibleSupplier Bargaining PowerTends to be high collect to the unique locations and high quality productsOnly a limited number of suppliers available to provide these products and serve Entry BarriersTend to be highLarge capital requirements and government regulationsSubstitutesDue to Banyan Trees niche market and concept it is important for them to be aware of readily available substitutes opposition Among Existing FirmsBanyan Tree CompetitionAman ResortsComo HotelsSix Senses HotelsOne and only ResortsAngsana CompetitionFour Seasonsenlightenment HotelsStrategic DirectionMission StatementWe want to build a globally recognized dishonor which by inspiring exceptional experiences among our guests,instilling pride and integrity in our associates and enhancing the physical and human environment in which we operate, will deliver attractive returns to our shareholder. Vision StatementTo build on its brands, Banyan Tree and Angsana to create a diversified group of niche resorts and hotels in strategic locations throughout the world, which would be complemented by sign of the zodiac and property sales,spa and gallery ope proportionalityns. geological formational Resource AnalysisStrengthsWell known and reputable brand cookStrong brand identityBrand visibilityCustomer LoyaltyWeaknessesLack of knowledge of take aim market in globalSmall talent poot to choose from because properties are in remote locations Organization Resource AnalysisPhysicalUnspoiled,unique locationsOutstanding facilitiesSustainability Sensitive designHumanCEO is a major source of competitive advantageWell trained and motivated employeesCorporate Partners such as American Express,Citibank etc.FinancialProfits have risen significantly since the 2004 TsunamiHigh price to cost ratioStrong links to financier sGeneral Organizational ResourcesBrand and organizational reputationAspirational brand position companionship and LearningEntrepreneurship strategyDiverse culture